KennyHoopla marks a bold shift in his musical direction with his latest single “Northern Lights //” which appears to be a raw and unfiltered statement of personal and artistic rebirth. As he described it himself: this track isn’t just a song; it also is a shedding of skin. There’s a sense of freedom, experimentation, and vulnerability that runs through every second of the track. Interestingly, the song was actually written two years ago in the cold basement of his Wisconsin home, with the help of his friend Cole.
On his socials, Kenny shared:
“I made this song in my cold ass basement with Cole almost two winters ago in Wisconsin. Just wanted to focus on cool ideas, taking risks and less on suffocating a concept. This song came together so naturally and symbolized a rebirth for me as a human and artist within everything that was happening. Felt so raw and spiraling, sharp but woozy like a deer in the headlights. I think it’s about your vices being the only thing you’ve ever felt like ever actually belonged to you as well being something you never had to fight to get + feeling so free that you’ve ended up losing yourself.”
There’s an unmistakable ’90s vibe; not just in the sound, but in the nostalgic essence of an era defined by its carefree and emotionally-driven spirit. It’s the kind of song that makes you want to lie back, stargaze, and let your mind wander.
In addition, it doesn’t follow the typical 3 minute formula many artists have to follow… Instead, it takes its time, building a journey that feels slightly disorienting; described as “sharp but woozy” by Kenny.
The video clip perfectly complements the track, with a vintage psychedelic visual style that enhances its dreamy offbeat atmosphere. It feels both lost in time and completely current — a creative risk that we believe pays off.
KennyHoopla isn’t just experimenting here — he’s breaking free. And you can feel it.
More about Kenny:
KennyHoopla (born Kenneth La’ron) is the Cleveland-born, Wisconsin-raised artist soundtracking a generation seized by the relentless euphoria of being alive. His music operates from the crash site of pain and joy. By channeling warm nostalgia and the glow of the future, KennyHoopla transmutes the weight of anxiety into rallying cries for the misunderstood.
He began self-releasing music in the late-2010s, when his heartfelt anthems quickly made him a Midwestern mainstay; the 2018 single “lost cause//” launched him into stardom, leading to remixes with Jesse Rutherford and grandson. His following multi- billboard charting releases – the 2020 EP “how will i rest in peace if i’m buried by a highway?//” and the 2021 Travis Barker collaboration “SURVIVORS GUILT: THE MIXTAPE//” – made KennyHoopla a global superstar and forerunner for the hottest new voice in rock music and gen-z.
Rooted in the dynamic and unpredictable, KennyHoopla’s unbound by sound or genre: he’s collaborated with the likes of Wiz Khalifa, Bloc Party, and GROUPLOVE, and shared stages with everyone from Blink-182 and 30 Seconds to Mars to Teen Suicide and Limp Bizkit. KennyHoopla’s amassed over 100 million total to date, graced the front covers of Alternative Press and Dork Magazine, and earned acclaim from the likes of Rolling Stone, Forbes, The FADER, and NME, and many others. The new era of Kenny ensures further immersion into the unknown as he continues his honest quest to add more color to our lives, and finally take over the world.