Aloha! I’m Rich AKA Ritchkraft! With over twenty years of photography and graphic design experience, I fuse the two to create interesting and captivating imagery. I think of myself as a Photo Designer. I have a passion for concert, sports, product, macro, and haunting photography. Based in LA and Orange County, I am surrounded by the beauty and culture of Southern California, there’s so much to experience all year round! Live Life Now!